This afternoon I was listening to some music on Spotify when one of those commercials came on (I am too cheap to buy the full edition). And it was a Christmas holiday commercial for “Wine and More.” Now please, don’t get me wrong here, I know that wine, beer, and spirits are very much a part of the cultural US holiday traditions. I too will enjoy a glass of wine with my Thanksgiving dinner. But as I listened to this commercial they added the jingaling of “Joy to the World” to the end of the commercial.
Now, I may be over stepping what the original maker of this commercial intended, but to my ears, it sounded as though it was implying, “Joy to the World, the alcohol has come.” When in reality, there is more to this wonderful song than a time to celebrate holidays, more than a time with family and friends, and there’s certainly more to it than the occasion for drinking. This is the time of the year when the cosmos cries out, “Joy to the World, the LORD has come!” The Great I AM has come in flesh, the one who created the heavens and the earth, the author and maker of life itself.
I am sure that the creator of this commercial did not intend for it to say, “Joy to the world for alcohol is here,” But we must be careful to what we attach a song just because it gives the holiday feel to it. This is a song which is worthy of so much more than to be attached to a silly alcohol commercial.
Hope you all have a great Thanksgiving and a joyful merry Christmas!